How we invest
Our approach is unique in the way we use three different layers of diversification, referred to as Multi-Asset, Multi-Style, Multi-Manager™
Diversification lies at the centre of Russell’s approach to managing money, which has remained unchanged since we were founded. As the diagram below shows, we diversify across different asset classes, different investment styles and different investment managers.
Russell’s Multi-Asset, Multi-Style, Multi-Manager™ investment approach
Multi-asset – This refers to the type of investment, generally shares, property, fixed interest and cash. Spreading your portfolio across a number of different asset classes can reduce your dependence on a single asset’s performance. So a drop in the value of one investment can be offset by gains in another.
Multi-style - Different investment managers manage money in different ways, which is referred to as “styles”. The most common investment styles are growth, core and value. By combining different investment management companies with different investment styles, you can reduce your risk and smooth out returns. Russell blends a range of fund manager styles together, so you are not totally reliant upon any one style.
Multi-manager – Because even the best investment managers cannot remain on top for extended periods of time, it makes sense not to put all your eggs in one basket and diversify your investment across a range of different investment managers.
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